Roland Print/Cut Technology Delivers Award Winning Graphics

What does it take to become an award-winning sign shop? According to Sign Business Auto Art Contest winner Jeff Behlmann of Behlmann Signs and Graphics, you need skilled designers, the ability to shift gears when the market calls for it, and a great production environment anchored by the latest technology. And it doesn’t hurt to offer the latest flavors and toppings on the side.

Based just north of St. Louis in historic Old Town Florissant, Missouri, Behlmann Signs and Graphics has all of the above. With his roots in the highly-competitive world of fast food, Jeff Behlmann understands the importance of seizing a great market opportunity when it arises.

“I don’t know how we could get by without our Rolands.”

“Interestingly enough, we had our start in the frozen yogurt business,” Behlmann said. “Every time we wanted to run a sale, we had to purchase a lot of signage. Eventually, we started creating our own signage and the business took off from there.”

Switching industries has proven to be a successful business strategy for Behlmann. Today, the full-service sign shop delivers signs, banners, window graphics, fleet and vehicle graphics, large-scale digital prints and fine art reproductions to local businesses. Equipped with a team of skilled professionals and a powerful lineup of Roland VersaCAMM and SOLJET printer/cutters, Behlmann Signs and Graphics has been growing ever since.

“I don’t know how we could get by without our Rolands,” Behlmann said.

The Winning Entry:

This Behlmann Signs and Graphics delivery truck took 2nd place in the 2005 Sign Business Auto Art Contest. Originally plain white, a vinyl graphics makeover has transformed this vehicle into a powerful icon for the company. After hand-painting the cab and back of the truck, Behlmann Signs and Graphics professionals used the VersaCAMM to create enlarged reproductions of the company’s multi-colored logo for application to the sides of the truck, adjusting for rivets, hinges and other details. The final graphics were laminated for added durability.