Understanding Your Client: Prototype printing pays off for Presto Tape

Producing tapes, films and other media for more than 20 years, integrated manufacturer Presto Tape in Bensalem, PA, understands the importance of developing products that complement its clients’ technology. “Our products have to work well with the ink systems and equipment our customers have on hand,” said Rachna Patel, marketing director at Presto Tape.

Presto Tape’s digitally printable media are used for POP and indoor wall graphics, posters, wallpaper and decals. Before its products go to market, Presto tests them on the digital printing technology used by the majority of its sign industry clients. “We test our products on the same equipment our clients have – and most of them have Rolands,” said Rachna.

Presto has had Roland equipment in house for years. These days, they rely on a Roland SOLJET large format color printer/cutter and VersaUV LEC-series UV printer/cutter to print prototypes and samples. “The SOLJET allows us to test our products with Eco-SOL MAX inks, which are preferred by our customers,” said Rachna. “The VersaUV provides a gloss coat and a scratch resistant surface as well as printing white ink.”

In addition to prototype development and ink testing, Presto uses its Roland printers to prepare samples for customers and display at trade shows.

“The SOLJET allows us to test our products with Eco-SOL MAX inks, which are preferred by our customers,” said Rachna. “The VersaUV provides a gloss coat and a scratch resistant surface as well as printing white ink.”

“Our materials are high end and very niche, and Roland’s metallic inks look great on our products,” said Rachna. “Rolands can print on our CanvasTac repositionable wall covering, which is 17 mils thick and has a removable adhesive back – and contour cut the designs as well for wall decals.

“We need to provide clients with guaranteed performance on the printers they use most often, and that means our products are optimized to work with Roland printers.”